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Retail, Club & Foodservice Growth for Food Suppliers

Strategy | Access | Analytics

Ten by Ten X helps food suppliers grow across retail, club, and foodservice by combining operator experience, market access, and actionable analytics, with deep expertise in Walmart and Sam’s Club.

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Where We Help Brands Grow

Ten by Ten X supports food suppliers across the three channels that drive the majority of U.S. food sales: retail, club, and foodservice.

Retail

Winning With Major Retailers

  • Line review preparation and merchant storytelling
  • Item setup and launch readiness
  • Category strategy and assortment planning
  • Walmart and mass retail expertise

Club

Scaling With Membership Clubs

  • Pack architecture and price ladder strategy
  • Club-ready item design and positioning
  • Merchant engagement and test strategy
  • Expansion across club formats

Experience That Customers Trust

Ten by Ten X was founded by Eric Fritts, a 25-year food-industry veteran who led multi-billion-dollar retail and foodservice businesses and most recently led the supplier team recognized as Walmart’s Overall and Food Supplier of the Year.

We help suppliers grow faster by combining strategy, access, and analytics into one operating system; so customers see you as an easy, data-driven partner instead of just another line in the review.

25+Years in Food
Led Billion $Businesses
2025 WalmartSupplier of the Year

How We Help

We clear the real roadblocks to growth: confusing systems, slow line reviews, item-setup friction, and the gaps between customers, supply chain, and your internal team.

Strategy

Build a Smarter Path to Market

  • Retail, club, and foodservice growth roadmaps
  • Packaging, assortment, and supply-chain optimization
  • Category roles, whitespace, and opportunity sizing
  • eCommerce and omnichannel readiness
  • Trade and promotion planning tied to ROI

Access

Relationships That Open Doors

  • Strong connectivity across retail, club, and foodservice
  • Deep experience navigating Walmart and Sam’s Club
  • Line review story, deck, and item setup support
  • Customer collaboration from test to rollout
  • High-touch broker and consulting model with limited clients

Analytics

Data That Wins

  • Walmart Scintilla, Retail Link, and SupplierOne expertise
  • Actionable dashboards and weekly reporting discipline
  • Sales, in-stock, and execution KPIs that matter
  • Insights to action to growth loop embedded into your team
  • Focus on the few issues that move the needle most

Learn more about our Walmart broker and supplier consulting services →

Schedule a Strategy Call

Explore our Foodservice Go-to-Market Consulting →

How We Win With You

A simple, repeatable system that makes you easy to buy from, easy to keep in stock, and easy to grow with.

🎯

Assess & Align

Clarify your role in the category, size the prize, and focus on the right customers, items, and packs first.

💡

Design “We Will Buy” Items

Shape items around quality, convenience, value, and trends that resonate with shoppers, members, and operators.

📊

Tell a Better Story

Build customer-ready stories using the buyer’s language, simple decks, and clear roles for each item.

🧾

Launch Clean

Eliminate item-setup friction so you launch clean on shelf, online, or in distribution with the right packs, pricing, and content.

📦

Stay In-Stock

Use disciplined inventory and supply chain planning so you become known as an easy supplier to work with.

📈

Drive & Scale Velocity

Layer in promotions, digital support, and execution discipline to grow units profitably and expand into more doors, items, and channels.

Our Approach: Crawl | Walk | Run

1

Crawl

Build customer readiness: compliance, packaging, logistics, and data foundations.

2

Walk

Engage customers: align assortment, set up items correctly, and establish credibility in the business review.

3

Run

Scale distribution: expand doors, optimize trade spend, and drive sustainable velocity and profit.

Start Your Growth Journey

Why Ten X

  • 25+ years running multi-billion-dollar businesses in retail and foodservice
  • Led the team recognized as Walmart’s Overall Supplier of the Year
  • Deep Walmart and Sam’s Club merchant, replenishment, and analytics experience
  • Broker-style access plus operator mindset; not just meetings, but execution
  • Limited client roster for maximum focus and responsiveness

Let’s Unlock Growth Together

Ready to grow across retail, club, or foodservice? Start the conversation.

FAQ

What does a retail broker, Walmart broker, or consultant do?

Helps suppliers grow with retailers and club channels by improving readiness, line review strategy, item setup, replenishment, analytics, retail media, and merchant collaboration.

Why choose Ten by Ten X over a traditional broker?

Ten by Ten X blends Strategy, Access, and Analytics with hands-on execution from a founder who led multi-billion-dollar businesses and a Walmart Overall and Food Supplier of the Year team.

Who do you serve?

Food and CPG suppliers across retail, club, and foodservice including CPG, fresh, frozen, value-added, and emerging brands categories. We have especially deep expertise in Walmart and Sam’s Club.

How do we get started?

Start with a short discovery call to assess opportunities. We align on priorities and run a Crawl | Walk | Run plan that moves from readiness to rollout and scale.