Strategy
Build a Smarter Path to Market
- Go-to-market roadmaps and growth plans
- Packaging, pricing, and supply-chain optimization
- Competitive benchmarking and opportunity sizing
- eCommerce & OPD readiness
- Trade & promotion planning
Your Partner for Growth
Strategy | Access | Analytics
We help food suppliers win with Walmart, Sam’s Club, and leading retailers.
Decades of experience. Proven results. Simplified growth.
Experience That Drives Growth
Ten by Ten X was founded by Eric Fritts, a 25-year food-industry veteran who led multi-billion-dollar Retail and Foodservice businesses and most recently led the supplier team that was recognized as Walmart’s Overall and Food Supplier of the Year in 2025. We help suppliers grow faster by combining strategy, access, and analytics into one focused system for success.
25+Years in Food
2025Walmart Supplier of the Year
How We Help
We simplify the path to growth by helping suppliers navigate complex systems, strengthen execution, and stand out in crowded categories.
Access
Relationships That Open Doors
- Direct connectivity with retail & club buyers
- Category & assortment alignment
- Line review preparation & item setup
- Merchant collaboration from pilot to rollout
- High-touch model (limited clients)
Analytics
Data That Wins
- Walmart Scintilla, Retail Link & SupplierOne expertise
- Actionable dashboards & reporting discipline
- Sales, replenishment & execution KPIs
- Insights → Action → Growth loop
- Focus on what moves the needle
Learn more about our Walmart Broker & Supplier Consulting services →
How We Win
Assess & Align Opportunities
Identify right opportunities that your business can serve profitably and sustainably.
Innovation We Will Buy
Focus on quality, convenience, value, and trends that resonate with today’s shoppers.
Flawless Line Review
Deliver fact-based storytelling using the customer’s language and data-driven insights.
Setup for Success: Shelf & Online
Ensure timely, accurate item setup for both in-store and digital shelves.
Stay In-Stock
Be known as an “easy supplier” by mastering replenishment and execution discipline.
Know Your Business
Use KPIs and metrics that matter to drive daily decisions and continuous improvement.
Drive Velocity
Fuel growth through promotions, digital engagement, and retail media excellence.
Expand Smartly
Grow responsibly and build long-term partnerships through strategic scaling.
Our Approach: Crawl | Walk | Run
1
Crawl
Build retail readiness: compliance, packaging, logistics, and data foundations.
2
Walk
Engage merchants: align assortment, set up items, and establish credibility.
3
Run
Scale distribution: expand category leadership, optimize trade spend, and drive velocity.
Why Ten X
- 25+ years running multi-billion-dollar businesses in Retail and Foodservice
- Proven playbook that delivers measurable wins
- Relationships + analytics = competitive edge
- Limited client roster for maximum focus
- Recognized as Walmart’s Overall Supplier of the Year 2025
Let’s Unlock Growth Together
Ready to grow your retail business? Start the conversation.
- Email: ericfritts@tenbytenx.com
- Phone: 479-713-0714
- Web: www.tenbytenx.com
FAQ
What does a Walmart broker or consultant do?
Helps suppliers win placement and grow velocity at Walmart and Sam’s Club — covering readiness, line review, item setup, replenishment, Scintilla analytics, retail media, and merchant collaboration.
Why choose Ten by Ten X over a traditional Walmart broker?
Ten by Ten X blends Strategy, Access, and Analytics with hands-on execution from a founder who led multi-billion-dollar businesses and a Walmart Overall & Food Supplier of the Year team.
Who do you serve?
Food and CPG suppliers — fresh, frozen, value-added, and emerging brands — seeking scalable Walmart and Sam’s Club growth.
How do we get started?
Start with a short discovery call to assess opportunities. We align on priorities and run a Crawl | Walk | Run plan that moves from readiness to rollout and scale.