Strategy
Define Where to Play
- Prioritize the right channels and segments
- Clarify product fit and use-case relevance
- Build a phased roadmap from pilot to scale
Foodservice Go-to-Market Consulting for Food Brands Ready to Grow
Strategy | Access | Analytics
Ten by Ten X helps food and CPG suppliers expand beyond retail into foodservice channels through operator experience, market access, and actionable analytics. Founded by Eric Fritts, a 25-year food-industry veteran who led multi-billion-dollar retail and foodservice businesses, Ten by Ten X brings real-world experience to brands ready to unlock new revenue in GPO, non-commercial, and QSR/fast-casual channels.
Why Foodservice? Why Now?
Retail is competitive and shelf space is finite. For brands with proven products and strong operating discipline, foodservice can be a meaningful next growth engine.
- $1 trillion+ U.S. foodservice market across commercial and non-commercial segments
- Different buyers and different dynamics: operators value consistency, labor savings, and menu flexibility
- Diversified revenue beyond retail line reviews and promotional cycles
- Foodservice placements can drive trial and reinforce retail brand presence
Our Role as a Foodservice Go-to-Market Partner
We operate as an extension of your team, bringing the channel knowledge, relationships, and execution discipline needed to build foodservice without creating an internal team from scratch.
Access
Build Credibility and Connectivity
- Connect with operators, distributors, and decision-makers
- Open the right conversations with the right audiences
- Support the story, deck, and positioning needed to win consideration
Analytics
Track Performance and Prove ROI
- Measure mix, performance, and opportunity
- Refine the playbook based on results
- Support investment decisions with real data
How We Help Brands Win in Foodservice
| Focus Area | What We Deliver |
|---|---|
| Channel Strategy | Identify the right foodservice segments for your products: GPO, healthcare, education, workplace dining, QSR, or fast-casual. |
| Go-to-Market Planning | Build a phased roadmap from pilot to scale with clear milestones, priorities, and resource requirements. |
| Operator & Distributor Access | Leverage relationships to get your products in front of the right buyers and onto distributor trucks. |
| Product & Pack Optimization | Adapt retail SKUs or develop foodservice-specific formats that better fit operator needs. |
| Pricing & Margin Strategy | Navigate distributor economics, operator value equations, and channel-appropriate pricing. |
| Retail-to-Foodservice Positioning | Protect retail channel integrity while unlocking incremental foodservice volume. |
Where We Work in Foodservice
We help brands navigate the operator, distributor, and contract structures that shape foodservice growth.
Commercial
- QSR
- Fast Casual
- Regional Restaurant Groups
- Multi-Unit Operators
Non-Commercial
- Healthcare
- Education
- Workplace Dining
- Government & Institutional
Route to Market
- Broadline Distribution
- Specialty Distribution
- GPO-Aligned Programs
- Operator Pilot Programs
Why Brands Choose Ten by Ten X for Foodservice
- 25+ years leading multi-billion-dollar retail and foodservice businesses
- Operator-side experience: we understand how foodservice buyers think and buy
- Retail credibility that translates into channel expansion
- Hands-on engagement focused on execution, not theory
- Limited client roster for maximum focus and responsiveness
We simplify complexity so your business can scale responsibly and sustainably, from the retail shelf to the foodservice kitchen.
Ready to Explore Foodservice?
Let’s talk about where your brand fits and how to get there.
Schedule a Discovery Call